So a good friend of ours uses "blink" as a code-word with a family member to check in with him, and for times of crisis.

If he needs help, he'll simply text "blink" to his sister, and she'll know to call. 

If she hasn't heard from him in a few days and wants to know if he's safe, all he needs to do is text her saying "blink, blink"

So it's one blink for help, and two blinks for "I'm okay".

I asked why "blink", and in simple terms it's because if you're blinking: you're alive.

We liked the idea so much that we decided to name our campaign after it.

We want to create a community of blinkers to help make a positive impact in the mental health world. For good!